DIGITAL
PORTFOLIO
EMAIL MARKETING
National Philanthropy Day
York University
Prepared to engage and share gratitude with York University donors during National Philanthropy Day; responsible for strategy, content, layout, photography, design and distribution involved in this email campaign
EMAIL MARKETING
Volunteer Appreciation Week
York University
Prepared to recognize York University volunteers, including board and campaign cabinet members; responsible for strategy, content, layout, photography, design and distribution involved in this email campaign
E-NEWSLETTER
Leader-to-Leader Manager Bulletin
Aon Hewitt Canada
Created to engage and communicate with senior leaders and people managers across Aon Hewitt Canada; responsible for strategy, editorial planning, content, layout, design and distribution involved in this e-newsletter
E-NEWSLETTER
SHN Foundation Connect
SHN Foundation
Created to engage and communicate with SHN Foundation donors and prospects, as well as internal staff and the community at-large; responsible for strategy, editorial planning, content, layout, design and distribution involved in this e-newsletter
INITIATIVE
Share Your #YorkUImpact Photo Contest
York University
Created to collect stories and statements of impact from York University students, faculty and staff for use in future digital content while engaging these internal audiences in the key priorities of the Impact fundraising campaign
INITIATIVE
The Scarborough Sans Community
SHN Foundation
Created as the storytelling element of SHN Foundation's Love, Scarborough campaign and comprised of 26 profiles (one for each letter of the alphabet) from community members, business leaders, SHN staff, patients, and donors
REPORT
Monthly Digital Report
Murphy's Farm Market & Bakery
Prepared to consolidate and communicate ongoing KPIs and success metrics across digital channels used by Murphy's Farm Market & Bakery, including social media, email marketing and web analytics
SOCIAL MEDIA PLAN
#YorkUImpact Campaign
York University
Prepared to coordinate efforts to generate social media engagement for York University's Impact Campaign using the stories of impact collected as part of the "Share Your #YorkUImpact" Photo Contest (see above)
STRATEGIC PLAN
Alumni & Donor E-Newsletter
Humber College
Prepared to provide a comprehensive strategic roadmap towards the creation of a new alumni and donor e-newsletter publication for Humber College and equip the team to showcase this initiative across the institution
STRATEGIC PLAN
Advancement & Alumni Website
Humber College
Prepared to provide a comprehensive strategic roadmap towards the redevelopment of Humber College's Advancement & Alumni website and equip the team to showcase this initiative across the institution
WEBSITE
MySHN Crowdfunding Platform
SHN Foundation
Built to provide staff, physicians and the community with targeted fundraising opportunities for specific medical equipment at SHN; responsible for strategy, creative direction, content and promotion involved in this website
WEBSITE
Impact Campaign Website
York University
Built as the online hub for York’s $500-million Impact Campaign and recognized with the 2017 CCAE Prix d’Excellence Silver Award for Best Website; responsible for ongoing maintenance and content creation involved in this website